The direction of the news is going towards clickbait and entertainment lists rather than traditional long-form journalism, along with low effort content produced for the public to consume what sponsors and organizations want the public to consume. 99 Mædia and Mægazine convey that, low effort content used to entertain the general public through the form of news.

My influences for this project includes BuzzFeed clickbait, sensationalized news, pulp magazines of the mid-century, matchbook cover color schemes, Sinclair Broadcasting’s scripted fake news promo, and the Max Headroom broadcast signal intrusion of 1987 in Chicago.